CARMEL WROTH
cawroth@yahoo.com
SKILLS SUMMARY
Multimedia journalist experienced in web and print storytelling. Skilled editor with seven years experience editing and producing publications, including an annual Bay-area magazine published by UC Berkeley.
EXPERIENCE
JOURNALISM
Freelance Multimedia Journalist, Oakland, CA 2/05-Present
• Contribute stories to print and online publications, including the San Jose Mercury News, San Francisco Bay Guardian, Half Moon Bay Review, Oakland Tribune, Yoga Journal, Brink Magazine, North Gate News Online, Chewswise.com, and the Herald-Times, a regional daily paper in Indiana
Multimedia Trainer, Knight New Media Center, Berkeley, CA 6/08-present
• Train journalists in new media storytelling skills, including recording and editing video, audio, photography and building projects in Flash.
Editorial Intern, Yoga Journal, San Francisco, CA 5/07-8/07
• Wrote front of book stories, side bars and book reviews.
• Fact-checked and researched stories on exercise, anatomy and green products.
Multimedia Intern, Half Moon Bay Review, Half Moon Bay, CA 5/07-8/07
• Wrote business, health, city hall and feature stories for award-winning weekly newspaper.
• Took photos, recorded audio and produced photo-audio slideshows for the web.
Writer, The Business Network, Bloomington, IN 5/05-8/06
• Contributed stories and photographs to the Business Network, a monthly business supplement in Bloomington, Ind.
COMMUNICATIONS
Corporate Communications Consultant, Bloomington, IN 11/03-7/06
• Planned and executed U.K. trade show exhibit and marketing strategy for New York-based art agency, Design Direction
• Managed marketing communications for launch of new corporate identity of publisher Author House, including a media relations strategy which resulted in stories in trade and local media. Wrote copy for web site, direct mail, and collateral materials. Managed team to implement 600-square-foot exhibit at BookExpo America.
Communications Editor, Sunrise Greetings, Bloomington, IN 4/01-10/03
• Edited 12-page monthly corporate newsletter and eight-page quarterly retail trends newsletter: developed editorial focus, wrote stories, took photographs, art directed and managed proofing procedure. Managed writers, designers and photographers to produce newsletters on schedule.
• Implemented PR plans which garnered coverage in trade publications and consumer media.
• Developed three trade advertising campaigns to raise company profile and launch new products.
Staff Writer, iProperty.com, Indianapolis, IN 3/00-12/00
• Developed and edited newsletters to connect and inform employees and clients in a fast-moving technology company.
• Wrote columns about current issues in real estate technology, published monthly in a national industry publication. Researched and wrote 40-page real estate how-to guide for product launch.
OTHER
Yoga Teacher, Bloomington, IN and Berkeley, CA 6/05-5/07
• Taught up to 12 classes per week to individuals and groups of as many as 20 people. Tailored classes to students’ individual needs. Built a loyal student base for classes.
Writing Tutor, Indiana University Business School, Bloomington, IN 1/00-5/01
• Coached business school students in writing, career development and public speaking skills
EDUCATION
Masters in Journalism, University of California–Berkeley, Graduate School of Journalism, 2008
Bachelor of Arts, English, Certificate in Journalism, Minor in Spanish, Indiana University, 1997
200-Hour Yoga Teacher Certification, OM Yoga, New York City, 2005
TECHNICAL SKILLS
Fluent in Spanish. Skilled in photography, photo editing and InDesign. Proficient in audio recording, videography and editing in Final Cut Pro and ProTools. Basic web design in Dreamweaver and Flash.
COMMUNITY SERVICE
Youth Writing Tutor, 826 Valencia, San Francisco, CA 7/08-present
Volunteer Yoga Teacher, Monroe County Jail, Bloomington, IN 1/06-3/06
Mentor/Drama Leader, Oak Ridge Home School Network, Bloomington, IN 5/01-5/06
English Language Tutor, Volunteers Tutoring Adult Learners, Bloomington, IN 9/04-12/05
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